Many believe a corporate identity is simply having a recognizable logo that represents the quality and values of their organizations; however, that’s only one piece among many that make up a strong corporate identity. A strong visual identity conveys an organization’s personality and values – and it extends into every marketing medium and tactic.
Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?”
In general, this amounts to a corporate title, logo (logotype and/or logo-gram) and supporting devices commonly assembled within a set of guidelines.
Corporate design is the essence of corporate identity. This includes logo (font, combination of word and image), envelopes, business cards, letterheads, flyer, magazines and posters.
Business cards
You may think of business cards as old fashioned, but they’re still a really effective way to showcase your business logo with your credentials. So the next time you’re at a social/networking event, follow up a successful conversation by handing over your business card. Be sure to include your company logo prominently in the design – use the same colors and font for the written information displayed on the card to provide overall synchronicity.
Letterhead design
Using your company logo in your letterhead design, or indeed, on any written documentation your business produces, not only gives you more exposure, it also adds that professional edge. How much more official does it look to receive a letter with a corporate logo at the top? Establish yourself as a serious contender in your sector by retaining this professional image at all times. There’s no need to make your logo huge either – a simple logo in the top left hand corner of a page will ensure that it is seen, and attributed to the rest of the document.
Company website
Your company website is the digital version of your business. Whether you have a physical office, or you’re purely an online set-up, think of your website as the leading face of your brand. When people visit a website, they expect to find as much information as possible about the company, its services, and any products it sells. Make sure your logo is on every page. It doesn’t have to be the most important feature – in fact, it’s probably better if it is noticeable but blends into the background. It’s simply there to serve as a subtle reminder to the person viewing it, that this work is all attributed to you.
Marketing materials
Every company uses marketing tools as a means to advertise and promote itself to a wider audience. One of the first things a potential customer will notice is your company logo. These basic images are used to help people visually recall a brand. The most successful companies can all be recognized merely by their logos. You don’t have to spend a fortune on advertising tools therefore. Keep your marketing campaigns simple but just as effective by incorporating your logo. All flyers/ adverts/ shop window displays/ etc. should include your logo design.
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