Search Engine Optimization includes all the actions that help to ensure that content from websites in popular search engines is efficiently listed in a search query. Today, this also applies to the appearance of companies in social media, for example through Facebook Pages, corporate blogs and their own communities, such as in forums. This area is also often called Social Media Optimization (SMO). Search engine optimization (SEO) and social media optimization (SMO) is one of the most important components in the area of social media marketing and social media engagements. After all, web content is to be found, product presentations and company data are to be visited by as many users as possible.

Therefore, the factor SEO service and SMO service has to be considered on the social web.  In social media monitoring, it is therefore important not only to look at whom or what is discussing me, but also the scope of discussions. Above all, the scope of a discussion in social media is determined by the fact that the content is highly placed in search engines due to SEO and SMO and thus perceived by a broad public. Therefore, social media are necessary in order to be able to measure such ranges of social media content.

Ultimately, it does not make sense to find content in a social media monitoring through keywords, if they are not read or perceived by anyone on the social web anyway. Why should a company launch a social media measure regarding a post if it has no influence on the web at all? Therefore, when using social media monitoring, exactly the point SEO and SMO services must be considered. Companies, who literally want to secure a high ranking at all costs, are now even buying the entry for their social media channels with Adwords, Yahoo Overture. These entries, however, are identified as advertising and often generate more attention, depending on the classic websites. With the help of social media monitoring, websites such as your own Twitter channel, your own Facebook page, your own corporate blog or your own forum can be brought to the fore. In this way, they will be listed in a high position and thus quickly and easily found by the users.