What exactly is a Corporate Identity?

What exactly is a Corporate Identity?

Many believe a corporate identity is simply having a recognizable logo that represents the quality and values of their organizations; however, that’s only one piece among many that make up a strong corporate identity. A strong visual identity conveys an organization’s...
Logo Creation – part 2

Logo Creation – part 2

Let’s start with some more logo creation process…   Digitize Ideas: Once you have some ideas sketched out on paper, it’s a good idea to take 3-8 of the best ideas and redraw them in digital form. All digital assets should be created as a vector, so it can be...
LOGO CREATION PROCESS

LOGO CREATION PROCESS

Experienced designers here at Colorgraphicz, who create logos for living have gotten pretty good at the process. Although we hate to put too structured an outline for such a creative endeavor, hey, as they say, deadlines require scaffolding and best practices make any...
Appropriate Logo for Appropriate Audience

Appropriate Logo for Appropriate Audience

It may seem so basic to say that a logo needs to be appropriate for the intended audience, but you may be surprised how many businesses have a logo that just doesn’t fit what they are trying to do. Most, however, tend to fit with their industry and service. A closer...
LOGO CREATION PROCESS

WHAT MAKES A GOOD LOGO

Simple: a logo needs to be able to be easily described. If you have a hard time describing what it looks like, then there is a good chance it’s too complicated. Memorable: With an internet full of millions of logos, what can you do to make yours memorable? We are...