Simple: a logo needs to be able to be easily described. If you have a hard time describing what it looks like, then there is a good chance it’s too complicated. Memorable: With an internet full of millions of logos, what can you do to make yours memorable? We are...

A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less...

Logos come in many shapes and sizes, or marks as it’s referred to in the design world. These categories of logo styles each have their own strengths. A basic understanding of each helps to expose the owner/client to the options available and some of the subconscious...

Here some more color concepts for you…. There’s also the illusion how dark colors surrounding light ones will make the lighter area appear smaller than it is if it were the opposite (dark surrounded by light). It’s why you should always bump up the text size if you...

Question: What sort of device you’re reading this on? A laptop? Maybe you’re at your desk reading the words on a ginormous display. Or – perhaps even more likely – you’ve got a smartphone in your hand and you’re thumbing through your way. When mobile phones started to...

To present your brand visually you need a website. And for its professional outlook you have to rely on professional hands. If you really want to build a website for a purpose then you must maintain some quality. Your marketing promotion depends on these qualities....

Your business can get its complete visual outlook by a website. A proper business website is a most vital piece of your branding and marketing effort. Build your site which can fulfill their quires, ensure them that you have all the answers they need related your...

In the previous article Good relationship between client and designer, we gave you some tips to create a great bonding with your designer. But still there are some miscommunication between a designer and his clients. Some clients believe graphic designers can be hard...