Let’s start with some more colors and fonts…   DO analyze the color undertones. dust color If you like blue but want a subtle effect, choose a white or grey with a blue undertone. A red-orange terracotta pot has a yellow tone to it; hence...

Did you know that color and visual elements activate the right brain (emotions), while the printed words activate the left brain (logic)? Color and Typography remain to be the two most important elements in design. When you harmoniously combine...

Many believe a corporate identity is simply having a recognizable logo that represents the quality and values of their organizations; however, that’s only one piece among many that make up a strong corporate identity. A strong visual identity...

Let’s start with some more logo creation process…   Digitize Ideas: Once you have some ideas sketched out on paper, it’s a good idea to take 3-8 of the best ideas and redraw them in digital form. All digital assets should be created as a...

Experienced designers here at Colorgraphicz, who create logos for living have gotten pretty good at the process. Although we hate to put too structured an outline for such a creative endeavor, hey, as they say, deadlines require scaffolding and...

It may seem so basic to say that a logo needs to be appropriate for the intended audience, but you may be surprised how many businesses have a logo that just doesn’t fit what they are trying to do. Most, however, tend to fit with their industry...

Simple: a logo needs to be able to be easily described. If you have a hard time describing what it looks like, then there is a good chance it’s too complicated. Memorable: With an internet full of millions of logos, what can you do to make...

A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way...