Appropriate Logo for Appropriate Audience

Appropriate Logo for Appropriate Audience

It may seem so basic to say that a logo needs to be appropriate for the intended audience, but you may be surprised how many businesses have a logo that just doesn’t fit what they are trying to do. Most, however, tend to fit with their industry and service. A closer...
WHAT MAKES A GOOD LOGO

WHAT MAKES A GOOD LOGO

Simple: a logo needs to be able to be easily described. If you have a hard time describing what it looks like, then there is a good chance it’s too complicated. Memorable: With an internet full of millions of logos, what can you do to make yours memorable? We are...
How To Get More Exposure For Your Company

How To Get More Exposure For Your Company

A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less...
Types of Logos

Types of Logos

Logos come in many shapes and sizes, or marks as it’s referred to in the design world. These categories of logo styles each have their own strengths. A basic understanding of each helps to expose the owner/client to the options available and some of the subconscious...