by admin | Jul 31, 2015 | Blog
IT/Tech: Sleek, upbeat and current. That’s the image for most tech companies. Having to show they are on the cutting edge, these logos tend to evolve a bit more quickly than other logos. Logos that look good on a small square mobile app on an iPhone is the look many...
by admin | Jul 31, 2015 | Blog
It may seem so basic to say that a logo needs to be appropriate for the intended audience, but you may be surprised how many businesses have a logo that just doesn’t fit what they are trying to do. Most, however, tend to fit with their industry and service. A closer...
by admin | Jul 31, 2015 | Blog
Simple: a logo needs to be able to be easily described. If you have a hard time describing what it looks like, then there is a good chance it’s too complicated. Memorable: With an internet full of millions of logos, what can you do to make yours memorable? We are...
by admin | Jul 31, 2015 | Blog
A logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less...
by admin | Jul 31, 2015 | Blog
Logos come in many shapes and sizes, or marks as it’s referred to in the design world. These categories of logo styles each have their own strengths. A basic understanding of each helps to expose the owner/client to the options available and some of the subconscious...
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